Posts Tagged ‘Web 2.0’

Social Web or Commercial Imperative?

1 October 2010

Education and the Social Web. Connective Learning and the Commercial Imperative, recently posted by Norm Friesen, analyses the way in which some of the key structures of online social media are driven by  the needs of the advertisers that provide platforms such as Facebook with their income. Looking at Facebook in particular, he suggests that some of these commercially-driven features deliberately obstruct or even prevent some of the sorts of communication essential to educational and social processes.

It is nice to see him quoting from Raymond Williams’ Television: Technology and Cultural Form – written in 1974, Williams’ critique of commercial television can be applied almost word-for-word to the effect of commercial interests on the social web, both in terms of structure and content. An essential part of this process is the influence wielded by commerce over what we can or cannot see, or do, on online social platforms.

“The social Web realizes its control over users through informational design, architecture, and algorithm.”

“You are not Facebook’s customer. You are the product that they sell to their real customers ‐ advertisers. Forget this at your peril.” ‐ quoted from Steve Greenberg.

Friesen illustrates his argument with reference to a couple of Facebook features I have often scraped up against. What are ‘Friends’? How many ‘Friends’ can you have before the word begins to lose its meaning?? I bumped into a friend (small ‘f’) a couple of hours ago, in the local Food Market, and we had a chat for 5 minutes. I’ve just checked, and she has 579 Facebook ‘Friends’. I don’t even know 579 people :-).

Lots of my Facebook ‘Friends’ ‘Like’ something or other from time to time, and I do occasionally too. Sometimes someone comes up with something I definitely do not like, and I’m sure I must put things up that are not to the taste of some of my ‘Friends’, particularly in the ever-tricky areas of politics and religion. Yet whilst Facebook is keen to promote ‘Likes’, there is no button to ‘Dislike’, or ‘Disagree’ – although these are normal reactions, we have them all the time. Facebook definitely does not model the natural processes of human interaction, and there must be a reason. Friesen suggests the reason is money – advertisers’ money.

I use all the platforms displayed in the diagram above, and several others, both for personal and professional purposes, and actively encourage others to do so too. I am continually amazed and excited by the possibilities they open up. Friesen reminds us of the possibilities they close off, or hide away, at the same time, and of the commercial game we are are being sucked into as we use them.

NB: notice you have an opportunity to ‘Like’ this post below. But not to ‘Dislike’ it, of course.

Exploring Web 2.0, and learning to SMiLE

4 July 2008

Social Media in Language Education

Michael Shade
School of Language, Literature and Communication, University of Brighton

Background
In the course of academic year 2007-08 I embarked on a journey through the unexplored – by me at least – territory of Web 2.0, to see what it might be able to contribute to our students’ language learning experience. This is a brief report on that journey, through what turns out to be an ever-changing landscape; it’s a journey which we can be sure has some way to run. I hope you will find one or two things of relevance to your own interests and concerns.

VLE: Blackboard
For several years teachers on the SLLC’s Institution-wide Language Programme have been using the University’s Virtual Learning Environment, BlackboardStudentcentral in UoB parlance, or as Stan says, “Studentcentral when it works, Blackboard when it doesn’t” – in fairly limited and obvious ways: announcements, email contact; links to internal and external web resources; materials to consult and download; information, task outlines.

NB: I have not yet been able to discover how to open areas of Studentcentral to the outside world, so for the moment at least a few of the links offered here may bring you up against a brick wall if you are not a member of the University of Brighton. Apologies. If you’d like to see some of the material referred to here, please email me and I’ll see if we can arrange access on an individual basis.

Discovering Web 2.0
Following up a long-standing interest in the general area of eLearning, during the first part of 2007 I took part in a number of face-to-face and online groups and workshops:

UK HE Languages Subject Centre eLearning Conference
IATEFL Conference: Learning Technologies SIG
UoB eLearning Ginger Group – see Community@Brighton Group (UoB only)
Webheads in Action Online Convergence
The Future of Education (University of Manitoba)
eTrends (Australian Flexible Learning Framework)
ElggJam07 – on Community@Brighton (UoB only?)

– and the twin realisations dawned that:

– the emerging area of online social media has a huge potential for language learning
– much of it isn’t available within Blackboard

These ideas were reinforced during a 6-week session on Social Media in English Language Teaching – SMiELT – part of the TESOL Electronic Village Online earlier this year; what’s more, thanks for the acronym 🙂 !

Social Media platform: ELGG
At the same time the Learning Technologies team within the University were developing a pioneering implementation of the social media platform ELGG to complement the use of Blackboard, and provide some of the facilities they felt were lacking. In particular, I was advised that ELGG would provide a better and more flexible blogging tool than Blackboard.

In September 2007 the UoB ELGG platform – Community@Brighton – went live, with the intention of facilitating the establishment of communities of interest within the University. These communities can be open to any member of the University, and normally are, but it also allows us to set up restricted groups, and to import module groups directly from Studentcentral. This was of particular interest to us, as ELGG could thereby offer us a protected environment within which a tutor and a group of students could explore the possibilities the platform might hold for language learning.

Blog in ELGG
At the beginning of the year we set up a couple of Groups within Community@Brighton for specific modules: Spanish Intermediate (SP131) and Spanish Advanced 3 (SP201).

During the first semester I set the same weekly short writing tasks – in Spanish – as I have set in previous years, arising out of class activities. These tasks do not form part of the assessment programme for the module. Students were allowed to submit their work either hand-written or word-processed on paper, as before, or via the Group blog within Community@Brighton: Intermediate Group Blog, Advanced Group Blog.

– I deliberately left the choice of medium open to the student, as I was aware that with some students there would be obstacles to online participation. Every year there are some students who do not appear as registered for the appropriate module on Blackboard until some months into the academic year; consequently they are not included when the module group members are imported into C@B. Although C@B has a fairly simple procedure for an individual to apply directly to join a Group, I felt that for some students this could well be just one more gap to fall through.

– access to all posts and comments was restricted to Group members only; for the purposes of this report I am making some of them visible to the world outside UoB – you should be able to access them directly from the links above, without needing a log-in or password.

For each task, I started a new Post with an outline of the task; students then wrote their work as a response to the Post, either directly into the Comment area (which has a number of standard word-processing facilities), or by writing elsewhere and then Copying and Pasting it in. Each task then appears as a Post by the Tutor followed by a series of student Comments.

– I continued using Blackboard as before for these courses, placing material in Items and Folders in a Learning Material area: click – click – click – click – click – . . .  😦

First thoughts
As we began to use the blog format, a number of consequences soon became apparent.

On the plus side
1) Students could read each other’s work; what is more, they could read several pieces by different classmates on the same visit if they wished. This enables them to see – and hopefully learn from – how others may be using:

– different approaches to the task
– different ranges of vocabulary, structure and expression

2) A student’s own work could be read by others; this may inhibit some, or inspire more care – my impression is that there was a bit of both.

3) Students could return to their own published work and easily edit it online – add, subtract, alter – whenever they wanted to.

4) Although the work was public (to the group, at least) the teacher could offer feedback or corrections privately, either electronically or on paper. Either way involved a bit more work for the teacher:

– the electronic method I used was to Copy and Paste the student’s work into a Word document, then use Tools > Track Changes to indicate comments and corrections, and email the corrected piece back to the student;

– sometimes I printed the work out and corrected it using an even older technology – a red pen.

5) In the light of feedback from the tutor, students could return to their published work and make corrections if they wished.

On the not-so-plus side
1) Some students joined the C@B Group late, for reasons outlined above; a few never quite made it.

2) Some students did not contribute work online – through a degree of technophobia in some cases, maybe through techno-laziness in others.

3) Although instructions were clearly set out, clearly expressed, clearly signalled, and frequently repeated, some students managed to place their work in a variety of places where it didn’t belong. Very few of these managed to re-locate their work appropriately.

Digital natives, eh? 😉

4) Students did not comment on the contributions of others; it appears the Group blog format used here is not conducive to commenting on a post by a specific individual.

Walking on the Wiki side
For the second module, in Semester 2, I wanted more flexibility in the presentation of materials than appeared to be available through Blackboard. Since I was already using the Blog in ELGG, I enquired whether it also included a Wiki function; however this facility had been withdrawn for technical reasons. I was then pointed towards the Wiki within Blackboard, which is so well hidden that I had not discovered it in 5 years of Blackboarding!

Edit view > Select (drop-down menu) > Wiki

So for the second semester materials were presented within Blackboard’s Wiki, rather than through the Learning Material area: go to Spanish Intermediate, then follow Learning Material > Materiales para SP132: View

For my purposes, I found the Wiki to be quicker and easier to use, and more flexible, than the Learning Material area; it is for instance easy to create a set of linked pages, one for each topic within a module – a sort of mini website, which is more or less the functionality I had been looking for. You lose the ability to switch individual items on or off, but I have rarely used that anyway, and didn’t miss it.

Students were given writing access to the Wiki area; I suggested they might like to add in urls and comments about useful sites they’d come across, and I set up a text box with a distinguishing yellow background for them to write in. Very few did – and some of those misunderstood the instructions, and put work in that should have gone elsewhere.

Nevertheless the Wiki works reasonably well as a quick and not-too-dirty website – I know that’s not what the format was intended for, but it does more or less what I was looking for, and maybe I’ll find a way to exploit the collaborative function later.

Wiki Media
I needed to display images, Powerpoint presentations and movies, and I wanted them to appear within the content pages. The preferred solution would be for presentations and movies to be embedded alongside the text material that referred to them, rather than on separate pages.

Images

As elsewhere in Blackboard, you can insert an image directly from your desktop:
– Image button > Browse and select > Upload > Insert
Great!

Powerpoint

However, I couldn’t get a Powerpoint presentation (.pps) to show within the Wiki page – when I do:
– Upload File button > Browse and select > Upload > Insert
. . . it displays as a link, which then – on my Macs at least – downloads the file and opens Powerpoint as a separate application. Which is not what I wanted.
Not so great.

Movie

My first attempt to get round this was to convert the original .ppt file to a .mov QuickTime movie:
– File > Save As > Format: Powerpoint Movie (QT Format)
This was then uploaded and inserted as before, and the resulting link displayed the movie in a new page, still within Blackboard.

(See Spanish Intermediate, then follow Learning Material > Materiales para SP132: View, and follow the link to ¿Quién es esta mujer? > Presentación)

So far so good – except that the movie plays straight through as if it were a movie (?), but of course it’s not intended to be a movie. It’s a presentation. I wanted the student to have to move it forward through all the animations and individual slides. They’re there for a reason.

Back to ELGG
No advance on Blackboard – the link downloads the file and opens it up in Powerpoint.

😦

Breaking Out
At this point I decided to Break Out, and see what the world outside Blackboard and ELGG had to offer. I trawled the world of Web 2.0, and came up with:

The Presentation Two-step Solution
Step 1: upload the file to a presentation sharing site, such as SlideShare or my preference SlideBoom. Unfortunately there is a lot of extraneous material on the presentation pages on these sites, and I wanted a cleaner display without distractions that could sit within my Blackboard module pages. The solution I found is to embed the slide player in a site of your own whose appearance you can control: so, on the SlideBoom page for your presentation, Copy the .html code they offer you to ‘Embed into your blog’, and then go to:

Step 2: set up a Blog on eg Blogger or WordPress, start a new Post, switch to hmtl view in the Editor, and Paste in the embedding code you copied from SlideBoom. Start a fresh Post for each new embed.

Step 3: in the Blackboard Wiki, write a Link to the page for your Blog Post; your Powerpoint > SlideBoom > Blogger > Blackboard presentation now displays where you wanted it in the first place, with full viewer control over animations and slide progression. And the SlideBoom viewer at least allows you to view the presentation full-screen (click rectangular button).

(See Spanish Intermediate, then follow Learning Material > Materiales para SP132: View, and follow the link to Granada > Presentación)

Sorted. 🙂

Well, sort of. I didn’t mention the bit about having to re-size the slide player so it fits into the Blog frame – otherwise you lose one edge of the slides; to do this you have to find the size parameters in the embedding html, and change them by hand until they fit. 😦

It would be great if Blackboard (and ELGG) could convert Powerpoint to a format that would play on the web, retaining user-control over animations and slide progression, and  if they could embed a presentation/flash player into a normal page. But I haven’t been able to find a way to do it, and although this solution sounds a bit complicated and takes more time than you’d like, once I’d got used to the procedure I was glad to have a way of displaying presentations where, and more or less how, I wanted them.

Something similar will work for embedding movies, eg from YouTube or TeacherTube; Blackboard at least does accept an uploaded file, such as a .mov, although it displays in a new frame rather than embedding within the current one (see above).

And needless to say, SlideShare, SlideBoom, Blogger and WordPress, YouTube and TeacherTube are all free to use in the way described. This is Web 2.0, after all. The downside is that your material is now hosted on the World Wide Web, and can therefore in theory be seen by anyone, anywhere, including Google. In practice, though, people are unlikely to stumble across it by chance; and you can decrease the possibility even further if you avoid placing links to it on the open Web.

Speaking Out
In the course of my Web 2.0 wanderings I came across VoiceThread, which enables you to upload a picture and record a verbal comment to accompany it; visitors – eg students – can then view and listen, and record their own comments. You can also post text comments. I displayed it in the same way as the presentations discussed above, by embedding it into the external blog and calling it up within Blackboard.

This is another technology that seems to have great potential for language learning; it worked fine but only a couple of students used it to record.

Workshops and Wikis
SMiLEing together

In March we initiated a series of weekly workshop sessions to offer SLLC staff an opportunity to acquaint themselves with the world of SMiLE, and a small but enthusiastic group has been getting together more or less every week since then. In these workshops we’ve had a look at how Language Teachers around the world have been trying out these new media, and begun getting to grips with some of them for ourselves.

Participants have started up their first blogs, inserted pictures, created links, and commented on each other’s posts. We’ve looked at Flickr for photos, YouTube for videos, last.fm for music – including our own Spanish music channel, Twitter for short messages, and embedding widgets to display these in our blogs. We’ve also taken photos on our mobile phones and posted them directly and immediately to Flickr and blogs. And of course we’ve been discussing what part each of these media could play in language learning.

SMiLE in a Wiki
We have set up a SMiLE Wiki to keep track of what we are doing; so far it has general descriptions of various types of social media platform, guidelines on how to use them, and links to examples of good practice. It is intended to be a working wiki, and could serve as a basis for future workshops within the SLLC and also more widely within UoB and elsewhere.

This Wiki is also a Break-Out – I’ve hosted it on pbwiki, which I find easier to use, smarter to look at, and more fully-featured than the Blackboard Wiki. It also has the added advantage of being easy to open to visitors and contributors from outside the University. In particular I am intending to invite the Webheads group (language teachers from around the world) to look at what we’re doing and let us know what they think.

Keep SMiLEing
We are now looking at how we can integrate some of these platforms into our teaching for the coming academic year. In particular we would like to

– set up Community@Brighton Group Blogs, as described above, for other modules
– further adapt and develop the activities outlined here
– expand our own in-house audio and video recorded material
– make a wider range of materials available to students online, along with suitable activities
– encourage students – and colleagues – to make greater use of these online platforms

That should keep us occupied for a bit. 🙂

A couple of recent eLearning events

7 February 2008

Jon’s dream

I recently attended a couple of one-day events on eLearning – here’s a brief report and a few links and photos:

1) The E-learning symposium held by the Subject Centre for Languages, Linguistics and Area Studies (UK Higher Ed) focused on the possibilities for Language Teaching and Learning of the ‘Web 2.0’ technologies – wikis, blogs, and tools such as Facebook, MySpace, Elgg (the platform behind Community@Brighton, the University of Brighton’s social network) and Second Life. Some of the contributions were video-recorded and are available online along with the presenters’ slides, including the keynote by Jon Dron on the different levels and types of control afforded to teacher and learner by different learning environments. Jon looks in particular at the potential of feeds and tagging, and draws a contrast between the ‘wisdom of the crowd’ and the ‘stupidity of the mob’, which he illustrates with chocolate raisins. I kid you not.

What made the day especially interesting – apart from the chocolate – was the fact that most of the contributors were not from the areas covered by the Subject Centre – it was useful to engage with other perspectives, and to think through the correspondences with our own disciplines.

2) Sharing interesting practice in eLearning, held at the UoB’s wonderful Creativity Centre a few days later. In the morning there were half-a-dozen brief accounts of some of the ways eLearning is being incorporated into teaching and learning across the university.

Of particular interest for colleagues in the School of LLC is that the Learning Technologies Group has a limited number of small solid-state audio recorders that staff can use to record material, in order to make it available to students via for instance Studentcentral (the UoB’s Blackboard environment), or as podcasts – both are really easy to do, as Joyce and Les demonstrated. Ask Les for a gizmo.

The afternoon was an informal ‘show and tell’ session, in which we all wandered round, seeing and discussing what others were doing. Katie flew around the UoB’s brand-new Second Life island, parachuted down here and there, had a couple of beers, gyrated a bit on the dance floor, and generally hung out; I attempted to demonstrate a number of SL educational developments, with less success as apparently we were operating under bandwidth restrictions, and in the more built-up areas in SL everything was slow and dark. See the web-pages Educational Uses of Second Life and Theatron 3, a project of the English and Dance, Drama and Music Subject Centres – there’s some fascinating things going on, and if you have SL you can teleport in to some of the locations. We did manage to get to Theatron 3’s Theatre of Ancient Pompeii – an impressive build, and there’s several others under development.

The day ended with an overview by who else but Jon Dron, who reckons we’re just about at Education 1.5b, and that it’s not a bad place to be.

The whole day was filmed, and videos, slides and photos should be available before too long on the UoB eLearning Community blog – I’m not sure if this will be open to folks outside the university, I hope it will. In the meantime, here’s some of my photos, which show what a high-powered, academic event it was.

This post has been written with several audiences in mind – colleagues in the UoB School of Language, Literature and Communication, members of the UoB eLearning Community Group, colleagues at the Subject Centre symposium, and fellow-participants from around the world in the Electronic Village Online workshops ‘blogging4educators‘ and ‘Social Media in English Language Teaching‘ – highly recommended to anyone wishing to get to grips with the potential of these media for language teaching and learning. So please excuse if some of the comments seem aimed elsewhere.

Privacy and/or accessibility: I’ve posted this to my Daily Post blog so all the above groups can access it; likewise I’ve put the photos in a gallery of my own – but not on Flickr because I wanted to keep them within these groups as far as possible, and with Flickr your photos are either completely open or ‘members only’ – too much hassle!

Stan, Alison: any specific tags for your events?


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